New, innovative and uniquely different lures.

My lure designs are different, uniquely different. 90% of all the lures “designed” today are “designed” and built by many different manufactures. Other manufactures/builders simply remake what is already available from others. Don’t get me wrong here, there are some very good lures designs available from other builders / manufactures. I simply choose not to be part of the crowd. I choose to be different and unique. Truly new and innovative designs do not happen overnight. The thought process, the design process, the development process and the testing takes months and even years to get it all correct and market ready. I utalize my inventive, creative mind and my understanding of composite materials. I utalize my more then a basic understanding of fluid dynamics. I’m on the water better then 100 days each year. I design and build lures that I fish with. With the utmost confidence, I now offer my lures to fellow fishermen.